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Brand Guidelines
Updated: March 18, 2026

Logotype

Main version

amili-logo-black-h-512

Colours

Black

#000000

0, 0, 0

Colour versions

dark blue background@2x
product icon@2x

By Visma

Main version
Amili-by_Visma-black-right
Amili-by_Visma-black-center

White version

amili by visma white right
amili by Visma white center

Our logotyope as an icon

Examples of app icon

app icon amili light
app icon amili black
app icon amili signal

Examples of fav icon

favicon_prod@2x
favicon - black@2x
favicon - signal@2x

Product and service names

Here are some examples of using the Amili brand name and logo with product and service names.

Please remember: Always seek guidance from the brand & marketing team in your country when selecting a new product name and icon.
product-names-1

Do's & Don'ts

Using our logotype consistently is vital for maintaining a cohesive brand image and protecting our trademark. To avoid misuse, please follow these simple guidelines.
dark blue background@2x
Do

Consider the contrast and readability when placing the logotype on a background and place the white version on a dark background.

amili light background
Do

Consider the contrast and readability when placing the logotype on background and place the black version on light backgrounds.

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Do

Maintain the aspect ratio when scaling.

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Do

Always respect the minimum safety area.

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Don't

Rearange logo elements

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Don't

Rotate, disort or wrap the logotype in any way.

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Don't

Change colors of the logotype.

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Don't

Place the black logotype on a noisy background. Always make sure the icon is readable.