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Brand Guidelines
Updated: March 18, 2026
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Meet Amili

We are here to increase our customers' liquidity by providing high-quality products and services. We help them keep their customers happy, while contributing to the creation of a healthy and sustainable credit market for all parties.

Our tone-of-voice

Friendly, Insightful and Straightforward.

Our visual expression

Tech with a human touch.

Our name

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Our brand name derives from “Ami”, meaning “Friend”, and “Li”, from the financial term “Liquidity”.